For some time now the stereotypical bin go player, the Grandmother with a blues rinse, has been changing and with it, so is the face of bingo. Playing bingo is becoming a trendy leisure activity for younger women and men.
Land-based bingo clubs are beginning to see the potential in this market and are hosting dedicated "student nights." Online bingo is doing well and has become increasingly popular with the young set as it is endorsed by more celebrities. Celebrities such as Catherine Zeta Jones, who by the way, her father had a bingo win that enabled him to pay for her acting classes.
The most recent statistics released show that more than 8.5 million people dabbled with bingo playing last year, indicating and increase of as much as 15% in younger players and almost half of all bingo players are under forty-five. These statistics also show that 51 000 bingo players are aged under thirty-five. Of these players 22% log on to play online bingo more times in the week than they go to gym. But it appears that the huge cash prizes that are available through playing bingo are one of the most appealing factors that are drawing younger people to the game.